Sponsorship in marketing : effective partnerships in sports, arts and events /

Bibliographic Details
Main Author: Cornwell, T. Bettina, (Author)
Format: eBook
Language:English
Published: New York, New York State ; London, England : Routledge, [2020]
Edition:Second edition.
Subjects:
Online Access:View fulltext via EzAccess
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250 |a Second edition. 
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590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Corporate sponsorship. 
650 0 |a Special events  |x Marketing. 
650 0 |a Sports sponsorship. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Cornwell, T. Bettina.  |t Sponsorship in marketing : effective partnerships in sports, arts and events.  |b Second edition.  |d New York, New York State ; London, England : Routledge, c2020   |h 275 pages   |z 9780367343439   |w (DLC) 2019049388 
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966 0 |a 2021  |b ProQuest Ebook Central  |c UiTM Library  |d Hazrul Amir Tomyang  |e Faculty of Hotel and Tourism Management  |f ProQuest LLC