Blue Ocean Strategy with Harvard Business Review Classic Article "Red Ocean Traps" /

Bibliographic Details
Main Authors: Kim, W. Chan, (Author), Mauborgne, Renée, (Author)
Format: eBook
Language:English
Published: Boston, Massachusetts : Harvard Business Review Press, [2017]
Subjects:
Online Access:View fulltext via EzAccess
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100 1 |a Kim, W. Chan,  |e author. 
245 1 0 |a Blue Ocean Strategy with Harvard Business Review Classic Article "Red Ocean Traps" /  |c W. Chan Kim, Renée Mauborgne. 
264 1 |a Boston, Massachusetts :  |b Harvard Business Review Press,  |c [2017] 
264 4 |c ©[2017] 
300 |a 1 online resource (368 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
526 0 |a Arshad Ayub Graduate Business School (AAGBS)  |z Syllabus Programme 
588 |a Description based on online resource; title from PDF title page (EBC, viewed February 8, 2018). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Leadeship. 
655 4 |a Electronic books. 
700 1 |a Mauborgne, Renée,  |e author. 
720 1 |a Arshad Ayub Graduate Business School (AAGBS) 
720 1 |a Nordiana Tukijo  |e Requestor 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=https://ebookcentral.proquest.com/lib/uitm-ebooks/detail.action?docID=5182707  |z View fulltext via EzAccess