International marketing and export management /

Bibliographic Details
Main Authors: Albaum, Gerald, (Author), Duerr, Edwin, (Author), Josiassen, Alexander, (Author)
Format: eBook
Language:English
Published: Harlow, United Kingdom : Pearson, 2016.
Edition:Eighth edition.
Subjects:
Online Access:View fulltext via EzAccess
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100 1 |a Albaum, Gerald,  |e author. 
245 1 0 |a International marketing and export management /  |c Gerald Albaum University of New Mexico, USA, Edwin Duerr San Francisco State University, USA, Alexander Josiassen Copenhagen Business School, Denmark. 
250 |a Eighth edition. 
264 1 |a Harlow, United Kingdom :  |b Pearson,  |c 2016. 
300 |a 1 online resource (742 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
526 0 |a BA246 - Bachelor of Business Administration (International Business) (Hons.)  |z Syllabus Programme 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Export marketing  |x Management. 
655 4 |a Electronic books. 
700 1 |a Duerr, Edwin,  |e author. 
700 1 |a Josiassen, Alexander,  |e author. 
776 0 8 |i Print version:  |a Albaum, Gerald.  |t International marketing and export management.  |d Harlow, United Kingdom : Pearson, 2016  |h xxvi, 715 pages ; 24 cm  |z 9781292016924 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=https://ebookcentral.proquest.com/lib/uitm-ebooks/detail.action?docID=5175080  |z View fulltext via EzAccess 
966 0 |a 2021  |b ProQuest Ebook Central  |c UiTM Library  |d Atirah Ruslan  |e Faculty of Business and Management  |f ProQuest