Architecting experience : a marketing science and digital analytics handbook /

Bibliographic Details
Main Author: Wheeler, Scot R., (Author)
Format: eBook
Language:English
Published: Hackensack, New Jersey : World Scientific, 2016.
Series:Advances and opportunities with big data and analytics ; Volume 1.
Subjects:
Online Access:View fulltext via EzAccess
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245 1 0 |a Architecting experience :  |b a marketing science and digital analytics handbook /  |c Scot R. Wheeler. 
264 1 |a Hackensack, New Jersey :  |b World Scientific,  |c 2016. 
264 4 |c Ã2016 
300 |a 1 online resource (281 pages) :  |b illustrations, tables. 
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490 1 |a Advances and Opportunities with Big Data and Analytics ;  |v Volume 1 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Communication in marketing. 
650 0 |a Digital media. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Wheeler, Scot R.  |t Architecting experience : a marketing science and digital analytics handbook.  |d Hackensack, New Jersey : World Scientific, c2016   |h xii, 268 pages  |k Advances and opportunities with big data and analytics ; Volume 1.  |z 9789814678414   |w 2015028389 
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830 0 |a Advances and opportunities with big data and analytics ;  |v Volume 1. 
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