Mastering the new media landscape : embrace the micromedia mindset /

Bibliographic Details
Main Authors: Henricks, Barbara Cave, (Author), Shelton, Rusty, (Author)
Format: eBook
Language:English
Published: Oakland, California : Berrett-Koehler Publishers, 2016.
Subjects:
Online Access:View fulltext via EzAccess
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100 1 |a Henricks, Barbara Cave,  |e author. 
245 1 0 |a Mastering the new media landscape :  |b embrace the micromedia mindset /  |c Barbara Cave Henricks, Rusty Shelton. 
264 1 |a Oakland, California :  |b Berrett-Koehler Publishers,  |c 2016. 
264 4 |c Ã2016 
300 |a 1 online resource (193 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet in public relations. 
650 0 |a Internet marketing. 
650 0 |a Digital media. 
650 0 |a Information technology  |x Social aspects. 
655 4 |a Electronic books. 
700 1 |a Shelton, Rusty,  |e author. 
776 0 8 |i Print version:  |a Henricks, Barbara Cave.  |t Mastering the new media landscape : embrace the micromedia mindset.  |d Oakland, California : Berrett-Koehler Publishers, c2016   |h vi, 180 pages   |z 9781626565807   |w 2015041814 
797 2 |a ProQuest (Firm) 
856 4 0 |z View fulltext via EzAccess  |u https://ezaccess.library.uitm.edu.my/login?url=https://ebookcentral.proquest.com/lib/uitm-ebooks/detail.action?docID=4202087