Digital PR /

• Main Author: Whatmough, Danny, (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Edition: First edition.
• Series: PRCA practice guides
• Subjects: Internet in public relations.; Digital communications.; Public relations > Information services.; Business & Economics > Marketing > General.; Sales & marketing.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=https://www.emerald.com/insight/publication/doi/10.1108/9781787566194

Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing,...

Table of Contents:

• Prelims
• 1. Introduction
• 2. Data
• 3. The digital PR ecosystem
• 4. Media relations
• 5. Social media
• 6. Digital content and creativity
• 7. Influencers
• 8. Digital marketing
• 9. Paid media
• 10. Corporate and B2B
• 11. Reporting and measurement
• 12. Emerging technology
• 13. Building a future-proofed PR team
• Further reading
• References
• Index.