Inside book publishing /

• Main Authors: Clark, Giles N. (Author), Phillips, Angus, 1961- (Author)
• Format: eBook
• Language: English
• Published: London ; New York : Routledge, 2019.
• Edition: Sixth edition.
• Subjects: Publishers and publishing.; Publishers and publishing > Vocational guidance.; Publishers and publishing > Great Britain.; BUSINESS & ECONOMICS / Careers / General; LANGUAGE ARTS & DISCIPLINES / Publishing; SOCIAL SCIENCE / Media Studies
• Online Access: View fulltext via EzAccess

Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry. Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction and non-fiction to educational publishing and a...

Table of Contents:

• Introduction: Publishing trends and digital transformations
• The development of modern trade publishing
• Publishing for educational, academic and professional markets
• The characteristics of the main publishing sectors
• Creating and protecting value in publishing
• The author
• Commissioning
• The author contract and editorial development
• Design and production
• Marketing and publicity
• Sales and distribution
• Rights Sales
• The sales channels for books in the UK
• Getting into publishing.