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02842cam a2200397Ii 4500 |
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9781351226745 |
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180706s2017 xx o 000 0 eng d |
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|a 9781351226714
|q (e-book: Mobi)
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|a 9781351226738
|q (e-book: PDF)
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|a 9781351226745
|q (e-book : PDF)
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|z 9780805811025
|q (paperback)
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|z 9781138412149
|q (hardback)
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|a 10.4324/9781351226745
|2 doi
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|a (OCoLC)1006411661
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|a FlBoTFG
|c FlBoTFG
|e rda
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|a HN90.P8
|b M336 2017
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|a LAN004000
|2 bisacsh
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|a 303.380973
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|a McCombs, Maxwell,
|e author.
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|a Contemporary Public Opinion :
|b Issues and the News
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|a First edition.
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|a London :
|b Taylor and Francis,
|c 2017.
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|a 1 online resource
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|a text
|2 rdacontent
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|a computer
|2 rdamedia
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|a online resource
|2 rdacarrier
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|t part ONE Introduction --
|t chapter ONE Communication and Public Opinion /
|r Maxwell McCombs --
|t chapter TWO The Agenda-Setting Role of Mass Communication /
|r Maxwell McCombs --
|t part TWO Exploring the News --
|t chapter THREE Practices, Values, and Traditions in Journalism /
|r Maxwell McCombs --
|t chapter FOUR Framing the News /
|r Maxwell McCombs --
|t part THREE Reporting the News --
|t chapter FIVE Shaping the News Agenda /
|r Maxwell McCombs --
|t chapter SIX Exposure to News /
|r Maxwell McCombs --
|t part FOUR Imagining the News --
|t chapter SEVEN Knowledge of Public Affairs /
|r Maxwell McCombs --
|t chapter EIGHT Forming Images and Opinions /
|r Maxwell McCombs --
|t chapter NINE Participation in Public Affairs /
|r Maxwell McCombs --
|t part FIVE Creating Public Opinion --
|t chapter TEN The Transfer of Interests /
|r Maxwell McCombs.
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520 |
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|a "This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience."--Provided by publisher.
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526 |
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|a MC242 - Bachelor of Mass Communication (Hons.) Public Relations
|z Syllabus Programme
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650 |
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|a Mass media
|x Social aspects.
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650 |
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|a Public opinion.
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650 |
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|a United States.
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650 |
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|a Communication Studies
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776 |
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8 |
|i Print version:
|z 9781138412149
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856 |
4 |
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|u https://ezaccess.library.uitm.edu.my/login?url=https://www.taylorfrancis.com/books/9781351226738
|z View fulltext via EzAccess
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966 |
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|a 2021
|b Taylor & Francis
|c UiTM Library
|d Asmah Sabtu
|e Faculty Communication and Media Studies
|f Areesh Education and Trading Sdn. Bhd.
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