Strategic Communication at Work : The Impact Paradigm /

• Main Author: Lennard, Diane, (Author)
• Format: Book
• Language: English
• Published: London : Taylor and Francis, 2018.
• Edition: First edition.
• Subjects: Communication in organizations.; Managerial economics.; Organization > Research.; Strategic planning.; Business, Management and Accounting; Organizational Communication; Organizational Studies; Strategic Management
• Online Access: View fulltext via EzAccess

"Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communicationone on one, small groups, and large groupsto achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of th...

Table of Contents:

• part ONE Strategic Communication
• chapter 1 The IMPACT Paradigm-What It Is /
• Diane Lennard
• chapter 2 The IMPACT Paradigm-Why It Works /
• Diane Lennard
• part TWO Strategic Communication in Action
• chapter 3 Communication Situations /
• Diane Lennard
• chapter 4 Common Concerns of Communicators /
• Diane Lennard
• part THREE Practicing
• chapter 5 IMPACT Exercises /
• Diane Lennard
• chapter 6 Communicate with Impact /
• Diane Lennard.