Handbook of Partial Least Squares Concepts, Methods and Applications /
The "Handbook of Partial Least Squares (PLS) and Marketing: Concepts, Methods and Applications" is the second volume in the series of the Handbooks of Computational Statistics. This Handbook represents a comprehensive overview of PLS methods with specific reference to their use in Marketin...
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| Other Authors: | , , , |
| Format: | Electronic |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2010.
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| Series: | Springer Handbooks of Computational Statistics
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| Subjects: | |
| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-540-32827-8 |
Table of Contents:
- Part I: Methods: PLS Path Modeling: Concepts, Model Estimation and Assessment
- PLS Path Modeling: Extensions
- PLS Path Modeling with Classification Issues
- PLS Path Modeling for Customer Satisfaction Studies
- PLS Regression
- Part II: Applications to Marketing and Related Areas: PLS and Success Factor Studies in Marketing
- Applying Maximum Likelihood and PLS on Different Sample Sizes
- A PLS Model to Study Brand Preference.- An Application of PLS in Multi-Group Analysis
- Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS
- Reframing Customer Value in a Service-based Paradigm: An Evaluation of a Formative Measure in a Multi-Industry, Cross-Cultural Context
- Analyzing factorial data using PLS: Application in an online complaining context
- Application of PLS in Marketing: Content Strategies in the Internet
- Use of Partial Least Squares (PLS) in TQM Research: TQM Practices and Business Performance in SMEs
- Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs
- Part III: Tutorials with Didactic Approach.