Innovation Strategy and Firm Performance An empirical study of publicly listed firms /
Even though innovation has become essential for firms long-term success, formulating an innovation strategy is far from common in companies and not yet well defined and understood in research. This dissertation outlines all dimensions of innovation strategy. Moreover, it answers the question, to wh...
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| Format: | Electronic |
| Language: | English |
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Wiesbaden :
Gabler,
2009.
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| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-8349-9481-3 |