Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance /

Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that in...

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Bibliographic Details
Main Author: Hillmer, Ute. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: Wiesbaden : Gabler, 2009.
Subjects:
Online Access:https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-8349-8375-6