Ripple Effect How Empowered Involvement Drives Word of Mouth /
Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers the most trusted source of product information have taken on an entirely new dimension on the Internet. While considerable research on the effects and...
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| Format: | Electronic |
| Language: | English |
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Wiesbaden :
Gabler,
2009.
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| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-8349-8372-5 |