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100301s2009 gw | s |||| 0|eng d |
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|a 9783834983305
|9 978-3-8349-8330-5
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|a 10.1007/978-3-8349-8330-5
|2 doi
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|a HD28-70
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|a KJM
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|a BUS041000
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|a 650
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|a Badry, Dina.
|e author.
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|a Multinational Companies in Low-Income Markets
|b An Analysis of Social Embeddedness in Southeast Asia /
|c by Dina Badry.
|h [electronic resource] :
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|a Wiesbaden :
|b Gabler,
|c 2009.
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|a XVI, 146p. 12 illus.
|b online resource.
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|a text
|b txt
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|a computer
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|a online resource
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|a text file
|b PDF
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|a Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of companies Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets.
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|a Economics.
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|a Industrial management.
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|a Economics/Management Science.
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|a Management/Business for Professionals.
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9783834918758
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|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-8349-8330-5
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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