eBusiness & eCommerce Managing the Digital Value Chain /

• Main Authors: Meier, Andreas. (Author), Stormer, Henrik. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
• Subjects: Economics.; Electronic commerce.; Business planning.; Management information systems.; Economics/Management Science.; Business Information Systems.; Electronic Commerce/e-business.; Organization/Planning.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-540-89328-8

This textbook focuses on the members of the digital value chain for eBusiness and eCommerce and dedicates a separate chapter to each of them: eProducts and eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer relationship management. In addition to busines...

Table of Contents:

• eBusiness Framework
• eProducts and eServices
• eProcurement
• eMarketing
• eContracting
• eDistribution
• ePayment
• eCustomer Relationship Management
• mBusiness
• eSociety.