Software Product Management and Pricing Key Success Factors for Software Organizations /

• Main Authors: Kittlaus, Hans-Bernd. (Author), Clough, Peter N. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
• Subjects: Computer science.; Data transmission systems.; Computer network architectures.; Software engineering.; Economics.; Computer Science.; Computer Systems Organization and Communication Networks.; Software Engineering/Programming and Operating Systems.; Economics/Management Science, general.; Input/Output and Data Communications.; Programming Techniques.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-540-76987-3

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the bus...

Table of Contents:

• Responsibility for economic success (profitability across the life cycle)
• Definition of the total market and the target market (e.g. national vs. international)
• Scope and Positioning
• Definition of the packaging (product family vs. single product, name etc.)
• Controlling of Marketing
• Definition and Controlling of the sales channels
• License models
• Value vs. Cost Pricing, Strategic vs. tactical pricing
• Client for Development
• Requirements Management
• Definition and coordination of the support structure
• Competitive advantages and how to defend them.