The Essence of Research Methodology A Concise Guide for Master and PhD Students in Management Science /

• Main Authors: Jonker, Jan. (Author), Pennink, Bartjan. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2009.
• Subjects: Economics.; Economics/Management Science.; Business/Management Science, general.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-540-71659-4

This publication is designed to provide Master and PhD students with a concise introduction to conducting research in organisations. The aim is to impart knowledge for making the appropriate methodological choices and to give readers a practical guide to designing and executing a research. Over fift...

Table of Contents:

• Looking at Research
• The Essence of Methodology
• Conceptual Models
• Interlude I: Conceptualising Methodology
• Quantitative Research
• Qualitative Research
• Interlude II: Combining a Qualitative and Quantitative Approach in One Design
• Assessing Your Research
• Acting and Organising
• Elaborating Your Own Research Design
• Comparative Glossary
• Epilogue.