Pro SQL Server 2008 Analytics Delivering Sales and Marketing Dashboards /

Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies. The book begins by addres...

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Bibliographic Details
Main Authors: Paulen, Brian. (Author), Finken, Jeff. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: Berkeley, CA : Apress, 2009.
Subjects:
Online Access:https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-1-4302-1929-3
Description
Summary:Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies. The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need. The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsofts BI tools, and gives detailed examples of successful dashboard implementations.
Physical Description:XV, 300 p. online resource.
ISBN:9781430219293