SEO search engine optimization bible /

• Main Author: Ledford, Jerri L.
• Format: Electronic
• Language: English
• Published: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2008.
• Subjects: Internet marketing.; Web sites > Design.; Web sites > Ratings and rankings.; Affiliate programs (World Wide Web); BUSINESS & ECONOMICS > Telemarketing. > Marketing; BUSINESS & ECONOMICS > Multilevel. > Marketing; BUSINESS & ECONOMICS > Mail Order.; BUSINESS & ECONOMICS > Direct. > Marketing; BUSINESS & ECONOMICS > Internet Marketing. > E-Commerce; Web sites / Design.; Web sites / Ratings and rankings.; Web search engines.; Electronic books.
• Online Access: Books24x7; ebrary; View fulltext via EzAccess; MyiLibrary

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic.; One-stop res.

Table of Contents:

• SEO Search Engine Optimization Bible; About the Author; About the Technical Editor; Credits; Acknowledgments; Contents at a Glance; Contents; Introduction; Who Should Read This Book; How This Book Is Organized; Where to Go from Here; Part I: Understanding SEO; Chapter 1: Search Engine Basics; Chapter 2: Creating an SEO Plan; Part II: SEO Strategies; Chapter 3: Building Your Site for SEO; Chapter 4: Keywords and Your Web Site; Chapter 5: Pay-per-Click and SEO; Chapter 6: Maximizing Pay-per-Click Strategies; Chapter 7: Increasing Keyword Success.