Effective Risk Communication A Message-Centered Approach /

• Main Authors: Sellnow, Timothy L. (Author), Ulmer, Robert R. (Author), Seeger, Matthew W. (Author), Littlefield, Robert S. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: New York, NY : Springer New York, 2009.
• Series: Food Microbiology and Food Safety
• Subjects: Chemistry.; Food science.; Medicine.; Food Science.; Chemistry/Food Science, general.; Medicine/Public Health, general.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-0-387-79727-4

"As we face the threats and concerns posed by terrorism in a post 9/11 world, risk communication is becoming much more important as an intervention and mitigation strategy. Risk communication is now something that governments, the private sector and other stakeholders need to think about before...

Table of Contents:

• Foreword
• Introducing a Message-Centered Approach to Risk Communication
• Best Practices for Risk Communication
• Multiple Audiences for Risk Messages
• The Case Study Approach
• Cryptosporidium: Unanticipated Risk Factors
• Hurricane Katrina: Risk Communication in Response to a Natural Disaster
• New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax
• Odwalla: The Long Term Implications of Risk Communication
• Toward a Practice of Mindfulness
• Ethical Considerations in Risk Communications
• Future Directions for Risk Communication
• Index.