The National Basketball Association business, organization and strategy /

The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-yea...

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Bibliographic Details
Main Author: Jozsa, Frank P., 1941-
Corporate Author: World Scientific (Firm)
Format: Electronic
Language:English
Published: Singapore ; Hackensack, N.J. : World Scientific Pub. Co., c2011.
Subjects:
Online Access:https://ezaccess.library.uitm.edu.my/login?url=http://www.worldscientific.com/worldscibooks/10.1142/7822#t=toc
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100 1 # |a Jozsa, Frank P.,  |d 1941- 
245 1 4 |a The National Basketball Association  |b business, organization and strategy /  |c Frank P. Jozsa, Jr.  |h [electronic resource] : 
260 # # |a Singapore ;  |a Hackensack, N.J. :  |b World Scientific Pub. Co.,  |c c2011. 
300 # # |a xiii, 265 p. :  |b ill. 
504 # # |a Includes bibliographical references (p. 239-258) and index. 
505 0 # |a ch. 1. Introduction -- ch. 2. League expansions and mergers -- ch. 3. Team territories and relocations -- ch. 4. Franchise organizations and operations -- ch. 5. Basketball arenas and markets -- ch. 6. NBA domestic and foreign affairs. 
520 # # |a The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today. 
533 # # |a Electronic reproduction.  |b Singapore :  |c World Scientific Publishing Co.,  |d 2011.  |n System requirements: Adobe Acrobat Reader.  |n Mode of access: World Wide Web.  |n Available to subscribing institutions. 
610 2 0 |a National Basketball Association. 
610 2 0 |a National Basketball Association  |x Management. 
650 # 0 |a Basketball  |x Economic aspects  |z United States. 
650 # 0 |a Basketball  |x Management.  |z United States 
655 # 0 |a Electronic books. 
710 2 # |a World Scientific (Firm) 
776 1 # |z 9814313904 
776 1 # |z 9789814313902 
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