Business, marketing, and management principles for IT and engineering
| Main Author: | |
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| Format: | Electronic |
| Language: | English |
| Published: |
Boca Raton, Fla. :
CRC Press,
c2011.
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| Subjects: | |
| Online Access: | Distributed by publisher. Purchase or institutional license may be required for access. |
Table of Contents:
- pt. 1. Business strategy
- pt. 2. Management principles
- pt. 3. Marketing and sales
- pt. 4. Innovation
- pt. 5. Financial staying power.