Understanding user-Web interactions via Web analytics
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture...
| Main Author: | |
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| Format: | Electronic |
| Language: | English |
| Published: |
San Rafael, Calif. (1537 Fourth Street, San Rafael, CA 94901 USA) :
Morgan & Claypool Publishers,
c2009.
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| Series: | Synthesis lectures on information concepts, retrieval, and services (Online),
# 6. |
| Subjects: | |
| Online Access: | Abstract with links to full text |