Introduction to webometrics quantitative web research for the social sciences /

Webometrics is concerned with measuring aspects of the web: web sites, web pages, parts of web pages, words in web pages, hyperlinks, web search engine results. The importance of the web itself as a communication medium and for hosting an increasingly wide array of documents, from journal articles t...

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Bibliographic Details
Main Author: Thelwall, Michael Arijan.
Format: Electronic
Language:English
Published: San Rafael, Calif. (1537 Fourth Street, San Rafael, CA 94901 USA) : Morgan & Claypool Publishers, c2009.
Series:Synthesis lectures on information concepts, retrieval, and services (Online) ; # 4.
Subjects:
Online Access:Abstract with links to full text
Table of Contents:
  • Introduction
  • New problems: web-based phenomena
  • Old problems: offline phenomena reflected online
  • History and definition
  • Book overview
  • Web impact assessment
  • Web impact assessment via web mentions
  • Bespoke web citation indexes
  • Content analysis
  • Category choices
  • Sampling methods
  • Example
  • Validity
  • URL analysis of the spread of results
  • Web impact reports
  • Web citation analysis, an information science application
  • Advanced web impact studies
  • Summary
  • Link analysis
  • Background: link counts as a type of information
  • Types of webometric link analysis
  • Link impact assessments
  • Interpreting the results
  • Alternative link counting methods
  • Case study: links to ZigZagMag.com
  • Content analysis of links
  • Link relationship mapping
  • Case studies
  • Colink relationship mapping
  • Link impact reports
  • Large-scale link analysis with multiple site groups
  • Link differences between sectors, an information science application
  • Summary
  • Blog searching
  • Blog search engines
  • Date-specific searches
  • Trend detection
  • Checking trend detection results
  • Limitations of blog data
  • Advanced blog analysis techniques
  • Summary
  • Automatic search engine searches: LexiURL searcher
  • Introduction to LexiURL searcher
  • LexiURL searcher web impact reports
  • Web impact reports, classic interface example
  • LexiURL searcher link impact reports
  • Link impact reports, classic interface example
  • LexiURL searcher for network diagrams
  • Rearranging, saving, and printing network diagrams
  • Network diagram, classic interface example
  • Colink network diagrams
  • LexiURL searcher additional features
  • Web crawling: SocSciBot
  • Web crawlers
  • Overview of SocSciBot
  • Network diagrams of sets of web sites with SocSciBot
  • Other uses for web crawls
  • Search engines and data reliability
  • Search engine architecture
  • Duplicate and near-duplicate elimination
  • Comparing different search engines
  • Research into search engine results
  • Modeling the web's link structure
  • Tracking user actions online
  • Single-site web analytics and log file analysis
  • Multiple-site web analytics
  • Search engine log file analysis
  • Advanced techniques
  • Query splitting
  • Virtual memetics
  • Web issue analysis
  • Data mining social network sites
  • Social network analysis and small worlds
  • Folksonomy tagging
  • API programming and mashups
  • Summary and future directions
  • Glossary
  • References.