Trade tales : decoding customers' stories /
To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original fir...
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2017.
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| Series: | Advances in culture, tourism and hospitality research ;
v. 14. |
| Subjects: | |
| Online Access: | Access Fulltext via EzAccess |