Qualitative consumer research /
In spite of, and because of, the attention recently paid to big data and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the correlational and superficial view provided from the o...
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2017.
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| Series: | Review of marketing research,
v. 14 |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |
Table of Contents:
- Prelims
- A new bridge from text to mind: cognitive literary approaches to advertising
- Exploring the country of origin effect: a qualitative analysis of Turkish consumption practices
- The influence of bad credit on consumers' identities
- Showrooming and the small retailer
- Subalterns approach to chain supermarketization: modern grocery retailers versus independent small grocers
- Customer experience research with mobile ethnography: a case study of the alpine destination Serfaus-Fiss-Ladis
- Alleviating survivor loneliness: the value of expressive gift systems in peer-to-peer online patient survivor networks
- Price: meanings and significance
- Convenience orientation in the 21st century: qualitative insights from interviews with consumers and marketing professionals
- Being present: toward a better understanding of customer experiences
- Purse parties: a phenomenology of in-home counterfeit luxury events
- Index
- Previous volume contents.