|
|
|
|
| LEADER |
02322nam a22005535i 4500 |
| 001 |
33280 |
| 003 |
DE-He213 |
| 005 |
20160402021754.0 |
| 007 |
cr nn 008mamaa |
| 008 |
151222s2014 xxk| s |||| 0|eng d |
| 020 |
# |
# |
|a 9781137348920
|9 978-1-137-34892-0
|
| 024 |
7 |
# |
|a 10.1057/9781137348920
|2 doi
|
| 050 |
# |
4 |
|a HF5415.2-5415.34
|
| 072 |
# |
7 |
|a KJSM
|2 bicssc
|
| 072 |
# |
7 |
|a BUS043060
|2 bisacsh
|
| 082 |
0 |
4 |
|a 658.83
|2 23
|
| 100 |
1 |
# |
|a Fisher, Michael.
|e author.
|
| 245 |
1 |
4 |
|a The Power of Customer Misbehavior
|b Drive Growth and Innovation by Learning from Your Customers /
|c by Michael Fisher, Martin Abbott, Kalle Lyytinen.
|h [electronic resource] :
|
| 264 |
# |
1 |
|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2014.
|
| 300 |
# |
# |
|a VIII, 192 p.
|b online resource.
|
| 336 |
# |
# |
|a text
|b txt
|2 rdacontent
|
| 337 |
# |
# |
|a computer
|b c
|2 rdamedia
|
| 338 |
# |
# |
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
# |
# |
|a text file
|b PDF
|2 rda
|
| 520 |
# |
# |
|a To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
|
| 650 |
# |
0 |
|a Business.
|
| 650 |
# |
0 |
|a Marketing.
|
| 650 |
# |
0 |
|a Market research.
|
| 650 |
# |
0 |
|a Public relations.
|
| 650 |
# |
0 |
|a Customer relations
|x Management.
|
| 650 |
# |
0 |
|a E-business.
|
| 650 |
# |
0 |
|a Electronic commerce.
|
| 650 |
# |
0 |
|a E-commerce.
|
| 650 |
# |
0 |
|a Development economics.
|
| 650 |
1 |
4 |
|a Business and Management.
|
| 650 |
2 |
4 |
|a Market Research/Competitive Intelligence.
|
| 650 |
2 |
4 |
|a Corporate Communication/Public Relations.
|
| 650 |
2 |
4 |
|a e-Business/e-Commerce.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Customer Relationship Management.
|
| 650 |
2 |
4 |
|a Development Economics.
|
| 700 |
1 |
# |
|a Abbott, Martin.
|e author.
|
| 700 |
1 |
# |
|a Lyytinen, Kalle.
|e author.
|
| 710 |
2 |
# |
|a SpringerLink (Online service)
|
| 773 |
0 |
# |
|t Springer eBooks
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9781349467792
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1057/9781137348920
|z View fulltext via EzAccess
|
| 912 |
# |
# |
|a ZDB-2-PBM
|
| 950 |
# |
# |
|a Palgrave Business & Management Collection (Springer-41135)
|