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151231s2014 xxk| s |||| 0|eng d |
| 020 |
# |
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|a 9781137340696
|9 978-1-137-34069-6
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| 024 |
7 |
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|a 10.1057/9781137340696
|2 doi
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|a HF5410-5417.5
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|a KJS
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|a 658.8
|2 23
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| 100 |
1 |
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|a Florès, Laurent.
|e author.
|
| 245 |
1 |
0 |
|a How to Measure Digital Marketing
|b Metrics for Assessing Impact and Designing Success /
|c by Laurent Florès.
|h [electronic resource] :
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| 264 |
# |
1 |
|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2014.
|
| 300 |
# |
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|a XVI, 255 p.
|b online resource.
|
| 336 |
# |
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|a text
|b txt
|2 rdacontent
|
| 337 |
# |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
# |
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|a text file
|b PDF
|2 rda
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| 520 |
# |
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|a Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
|
| 650 |
# |
0 |
|a Business.
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| 650 |
# |
0 |
|a Marketing.
|
| 650 |
# |
0 |
|a Market research.
|
| 650 |
# |
0 |
|a E-business.
|
| 650 |
# |
0 |
|a Electronic commerce.
|
| 650 |
# |
0 |
|a E-commerce.
|
| 650 |
1 |
4 |
|a Business and Management.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Market Research/Competitive Intelligence.
|
| 650 |
2 |
4 |
|a e-Business/e-Commerce.
|
| 710 |
2 |
# |
|a SpringerLink (Online service)
|
| 773 |
0 |
# |
|t Springer eBooks
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9781349464883
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1057/9781137340696
|z View fulltext via EzAccess
|
| 912 |
# |
# |
|a ZDB-2-PBM
|
| 950 |
# |
# |
|a Palgrave Business & Management Collection (Springer-41135)
|