Multinationals and Global Consumers Tension, Potential and Competition /
International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these...
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| Other Authors: | , |
| Format: | Electronic |
| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2013.
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| Series: | The AIB Southeast Asia Series
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |