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151211s2013 xxk| s |||| 0|eng d |
| 020 |
# |
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|a 9781137297112
|9 978-1-137-29711-2
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| 024 |
7 |
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|a 10.1057/9781137297112
|2 doi
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| 050 |
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|a HF5410-5417.5
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7 |
|a KJS
|2 bicssc
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|a KJSM
|2 bicssc
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|a BUS043000
|2 bisacsh
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|a 658.8
|2 23
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| 100 |
1 |
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|a Hackley, Chris.
|e author.
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| 245 |
1 |
0 |
|a Marketing in Context
|b Setting the Scene /
|c by Chris Hackley.
|h [electronic resource] :
|
| 264 |
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1 |
|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2013.
|
| 300 |
# |
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|a X, 230 p.
|b online resource.
|
| 336 |
# |
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|a text
|b txt
|2 rdacontent
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| 337 |
# |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 520 |
# |
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|a The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
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| 650 |
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0 |
|a Business.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a Public relations.
|
| 650 |
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0 |
|a Leadership.
|
| 650 |
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0 |
|a Operations research.
|
| 650 |
# |
0 |
|a Decision making.
|
| 650 |
1 |
4 |
|a Business and Management.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Operation Research/Decision Theory.
|
| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|
| 650 |
2 |
4 |
|a Corporate Communication/Public Relations.
|
| 710 |
2 |
# |
|a SpringerLink (Online service)
|
| 773 |
0 |
# |
|t Springer eBooks
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9781349452033
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1057/9781137297112
|z View fulltext via EzAccess
|
| 912 |
# |
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|a ZDB-2-PBM
|
| 950 |
# |
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|a Palgrave Business & Management Collection (Springer-41135)
|