Cover Image

Brand Breakout How Emerging Market Brands Will Go Global /

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Bibliographic Details
Main Authors: Kumar, Nirmalya. (Author), Steenkamp, Jan-Benedict E. M. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Subjects:
Business.
Marketing.
Management.
Leadership.
International business enterprises.
Globalization.
Markets.
Asia > Economic conditions.
Business and Management.
International Business.
Asian Economics.
Emerging Markets/Globalization.
Business Strategy/Leadership.
Online Access:View fulltext via EzAccess
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