Cross-Cultural Communication Theory and Practice /

• Main Authors: Hurn, Brian J. (Author), Tomalin, Barry. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
• Subjects: Business.; Communication.; Public relations.; Personnel management.; International business enterprises.; International economics.; Business and Management.; Human Resource Management.; International Business.; Media and Communication.; International Economics.; Corporate Communication/Public Relations.; Communication Studies.
• Online Access: View fulltext via EzAccess
• Physical Description: XVIII, 308 p. online resource.
• ISBN: 9780230391147

A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.