Internal Marketing Tools and concepts for customer-focused management

Bibliographic Details
Main Author: Ahmed, Pervaiz K.
Format: Electronic
Language:Undetermined
Published: Boston Butterworth-Heinemann 2002
Subjects:
Online Access:View fulltext via EzAccess
LEADER 00631nam a2200157Ia 4500
001 32868
005 2016325125043
008 160425s9999 xx 000 0 und d
020 # # |a 9780750648387 (eBook) 
100 1 0 |a Ahmed, Pervaiz K. 
245 1 0 |a Internal Marketing  |b Tools and concepts for customer-focused management  |c Pervaiz K. Ahmed and Mohammed Rafiq  |h [electronic resource] 
260 # # |a Boston  |b Butterworth-Heinemann  |c 2002 
300 # # |a 1 online resource 
650 # 0 |a Marketing  |x Management 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750648387  |z View fulltext via EzAccess