Relationship Marketing Strategy and implementation

Bibliographic Details
Main Author: Peck, Helen
Format: Electronic
Language:Undetermined
Published: Boston Butterworth-Heinemann 1999
Subjects:
Online Access:View fulltext via EzAccess
LEADER 00617nam a2200145Ia 4500
001 32772
005 2016325111046
008 160425s9999 xx 000 0 und d
020 # # |a 9780750636261 (eBook) 
100 1 0 |a Peck, Helen 
245 1 0 |a Relationship Marketing  |b Strategy and implementation  |c Helen Peck, Adrian Payne, Martin Christopher and Moira Clark  |h [electronic resource] 
260 # # |a Boston  |b Butterworth-Heinemann  |c 1999 
300 # # |a 1 online resource 
650 # 0 |a Relationship marketing 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750636261  |z View fulltext via EzAccess