Fundamentals of Advertising. 2nd ed.
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| Format: | Electronic |
| Language: | Undetermined |
| Published: |
Boston
Butterworth-Heinemann
1999
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |
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| 020 | # | # | |a 9780750615624 (eBook) |
| 100 | 1 | 0 | |a Wilmshurst, John |
| 245 | 1 | 0 | |a Fundamentals of Advertising. 2nd ed. |c John Wilmshurst, MA, FCAM, FClnstM, and Adrian Mackay, BSc (Hons), DipM, MCIM, MBA |h [electronic resource] |
| 260 | # | # | |a Boston |b Butterworth-Heinemann |c 1999 |
| 300 | # | # | |a 1 online resource |
| 650 | # | 0 | |a Advertising |
| 856 | 4 | 0 | |u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750615624 |z View fulltext via EzAccess |