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20060718090846.0 |
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050404s2006 enka f a 001 0 eng |
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|a 2005925262
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|a 013080359
|2 Uk
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|a 0750663618 (pbk.)
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| 035 |
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|a (OCoLC)ocm57430060
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| 040 |
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|a UKM
|c UKM
|d BAKER
|d DLC
|d DLC
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|a lccopycat
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|a GT3405
|b .M37 2006
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|a 394.2068
|2 22
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| 100 |
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1 |
|a Masterman, Guy.
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| 245 |
|
1 |
|a Innovative marketing communications :
|b strategies for the events industry /
|c Guy Masterman, Emma H. Wood.
|
| 260 |
|
# |
|a Oxford ;
|a Burlington, MA :
|b Elsevier/Butterworth-Heinemann,
|c 2006.
|
| 300 |
|
# |
|a xxi, 322 p. :
|b ill. ;
|c 25 cm.
|
| 490 |
|
0 |
|a Events management series
|
| 504 |
|
# |
|a Includes bibliographical references and indexes.
|
| 650 |
|
# |
|a Special events
|x Management.
|
| 650 |
|
# |
|a Special events
|x Marketing.
|
| 700 |
|
1 |
|a Wood, Emma H.
|
| 856 |
|
4 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750663618
|z View fulltext via EzAccess
|