Sports media transformation, integration, consumption /
"Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sp...
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| Format: | Electronic |
| Language: | English |
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New York :
Routledge,
2011.
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| Series: | Electronic media research series
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |