Big data and business analytics
| Other Authors: | |
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| Format: | Electronic |
| Language: | English |
| Published: |
Boca Raton, Fla. :
CRC Press,
2013.
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |
Table of Contents:
- ch. 1. Architecting the enterprise via big data analytics / Joseph Betser and David Belanger
- ch. 2. Jack and the big data beanstalk : capitalizing on a growing marketing opportunity / Tim Suther, Bill Burkart, and Jie Cheng
- ch. 3. Frontiers of big data business analytics : patterns and cases in online marketing / Daqing Zhao
- ch. 4. The intrinsic value of data / Omer Trajman
- ch. 5. Finding big value in big data : unlocking the power of high-performance analytics / Paul Kent, Radhika Kulkarni, and Udo Sglavo
- ch. 6. Competitors, intelligence, and big data / G. Scott Erickson and Helen N. Rothberg
- ch. 7. Saving lives with big data : unlocking the hidden potential in electronic health records / Juergen Klenk, Yugal Sharma, and Jeni Fan
- ch. 8. Innovation patterns and big data / Daniel Conway and Diego Klabjan
- ch. 9. Big data at the U.S. Department of Transportation / Daniel Pitton
- ch. 10. Putting big data at the heart of the decision-making process / Ian Thomas
- ch. 11. Extracting useful information from multivariate temporal data / Artur Dubrawski
- ch. 12. Large-scale time-series forecasting / Murray Stokely, Farzan Rohani, and Eric Tassone
- ch. 13. Using big data and analytics to unlock generosity / Mike Bugembe
- ch. 14. The use of bid data in healthcare / Katherine Marconi, Matt Dobra, and Charles Thompson
- ch. 15. Big data : structured and unstructured / Arun K. Majumdar and John F. Sowa.