Influencer marketing who really influences your customers?

Bibliographic Details
Main Author: Brown, Duncan 1966-
Other Authors: Hayes, Nick 1962-
Format: Electronic
Published: Amsterdam Oxford Elsevier/Butterworth-Heinemann, 2008
Subjects:
Online Access:View fulltext via EzAccess
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040 # |a StDuBDS  |b eng  |c StDuBDS  |d Uk  |d ITMB 
090 # # |a HF5414  |b .B76 2008eb 
100 1 # |a Brown, Duncan  |d 1966- 
245 1 0 |a Influencer marketing  |b who really influences your customers?  |c by Duncan Brown and Nick Hayes  |h [electronic resource] 
260 # |a Amsterdam  |a Oxford  |b Elsevier/Butterworth-Heinemann,  |c 2008 
300 # |a 1 online resource (xiv, 235 p. )  |b ill.  |c 24 cm. 
500 # |a Includes index 
650 0 |a Marketing 
650 0 |a Influence (Psychology) 
700 1 # |a Hayes, Nick  |d 1962- 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750686006  |z View fulltext via EzAccess