On becoming a consumer : the development of consumer behavior patterns in childhood /

Bibliographic Details
Main Author: McNeal, James U.
Format: Book
Published: Amsterdam ; Boston : Butterworth-Heinemann, c2007.
Subjects:
Online Access:View fulltext via EzAccess
Description
Physical Description:xix, 408 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780750683357
075068335X