Marketing and football : an international perspective /

Bibliographic Details
Other Authors: Desbordes, Michel.
Format: Book
Published: Amsterdam ; Boston : Butterworth-Heinemann, 2007.
Edition:1st ed.
Series:Sports marketing series
Subjects:
Online Access:View fulltext via EzAccess
LEADER 00937cam a2200253 a 4500
001 30439
003 DLC
005 20160324112104.0
008 060726s2007 ne a b 001 0 eng
010 # # |a 2006931692 
020 # # |a 9780750682046 (pbk.) 
020 # # |a 0750682043 (pbk.) 
040 # # |a DLC  |c DLC  |d DLC 
050 # # |a GV943.9.S64  |b M37 2007 
245 # # |a Marketing and football :  |b an international perspective /  |c edited by Michel Desbordes. 
250 # # |a 1st ed. 
260 # # |a Amsterdam ;  |a Boston :  |b Butterworth-Heinemann,  |c 2007. 
300 # # |a xxvi, 518 p. :  |b ill. ;  |c 24 cm. 
490 # # |a Sports marketing series 
504 # # |a Includes bibliographical references and index. 
650 # # |a Soccer  |v Cross-cultural studies.  |x Social aspects 
650 # # |a Soccer  |x Marketing. 
700 # # |a Desbordes, Michel. 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750682046  |z View fulltext via EzAccess