Description: Emotion and reason in consumer behavior /

Bibliographic Details
Main Author:	Chaudhuri, Arjun.
Format:	Book
Published:	Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006.
Subjects:	Consumer behavior. Consumer behavior > Psychological aspects.
Online Access:	View fulltext via EzAccess

Description
Physical Description:	xv, 165 p. : ill. ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	075067976X (alk. paper) 9780750679763 (alk. paper)