Strategic management : global cultural perspectives for profit and non-profit organizations /
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| Format: | Book |
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Burlington, MA :
Elsevier Butterworth-Heinemann,
c2006.
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |
Table of Contents:
- An overview of the strategic planning process
- An introduction to the strategic planning process (SPP)
- Contemporary issues in the strategic planning process
- External strategic audt
- Internal strategic audit
- Strategic options-corporate level
- Strategic choice options-business and functional levels
- Implementation, evaluation, and control
- Implementing strategies in the business and functional levels
- Evaluation and control in strategic planning
- The strategic planning process for the nonprofit sector
- A strategic planning process (SPP) model for the nonprofit sector
- Strategic marketing for the public and the nonprofit sectors
- The global environment
- A framework of global stategic planning
- Doing business with newly emerging market (NEM) economies.