Multimedia and interactive digital TV managing the opportunities created by digital convergence /

• Main Author: Pagani, Margherita, 1971-
• Corporate Author: IGI Global.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2003.
• Subjects: Interactive television.
• Online Access: View fulltext via EzAccess

Digital television is based on the transmission of a numerical or digitized signal that is transformed through algorithms into a signal that removes all redundancies of space and time. The signal is broadcast through compelling delivery systems (cable, satellite, terrestrial, optical fibers). The us...

Table of Contents:

• The digital metamarket
• New digital media and devices
• Digital television
• The economic implications of digital technologies
• Interactive digital television
• Branding strategies for digital television channels
• The critical role of content media management
• Digital rights management
• Conclusions.