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Small business clustering technologies applications in marketing, management, IT and economics /

This book examines the development and role of small business clusters from a variety of disciplines--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, the book proves that there is an approach suggesting that...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Hodgkinson, Ann., MacGregor, Robert C., 1951-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2007.
Subjects:
Small business > Management.
Strategic alliances (Business) > Management.
Business networks > Management.
Cluster analysis.
Online Access:View fulltext via EzAccess
Table of Contents:
  • Small Business Clustering Across Disciplines / Ann Hodgkinson
  • Leveraging the Benefits of Business Clusters: A Branding and Stakeholder Management Framework / Bill Merrilees, Dale Miller, Carmel Herington
  • Small and Medium Enterprise Clusters: Marketing and Communication Management / Paola Falcone
  • Italian Industrial Districts: Nature, Structure, and Value Creation / Paola Falcone
  • Industry Clusters in Peripheral Regions: A Biotechnology Case Study / Philip Rosson, Carolan McLarney
  • Cluster Development: Issues, Progress and Key Success Factors / Alev M. Efendioglu
  • Regional Clusters: Classification and Overlap of Wine and Tourism Microclusters / Pamela McRae-Williams
  • From Networks to Clusters and Back Again: A Decade of Unsatisfied Policy Aspiration in New Zealand / Martin Perry
  • The Analysis of Tourism Cluster Development of Istanbul: A Longitudinal Study in Sultanahmet District (Old Town) / Aslihan Nasir, Melih Bulu, Hakki Eraslan
  • Uppsala BIO The Life Science Initiative: Experiences of and Reflections on Starting a Regional Competitiveness Initiative / Robin Teigland, Daniel Hallencreutz, Per Lundequist
  • Clustering, Collaborative Networks and Collaborative Commerce in Small and Medium Enterprises / Michelle Rowe, Janice Burn
  • The Role of Small Business Strategic Alliances in Small/Medium Enterprises (SMEs) / Robert MacGregor, Lejla Vrazalic
  • E-Business Standardization in the Automotive Sector: Role and Situation of SMEs / Martina Gerst, Kai Jakobs
  • Conclusion / Ann Hodgkinson, Robert MacGregor.

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