Toyota

• Main Author: Chambers, K. Dennis, 1943-
• Corporate Author: Gale Group.
• Format: Electronic
• Language: English
• Published: Westport, Conn. : Greenwood Press, c2008.
• Series: Corporations that changed the world,; Gale virtual reference library
• Subjects: Toyota Jidosha Kabushiki Kaisha > History.; Toyota Jidosha Kabushiki Kaisha.
• Online Access: Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Provides a vast amount of information on the company including details of its origins and history; its strategies and innovations; its impact on society, technology, processes, methods, etc.; and how it beat the competition and wormed its way into the U.S. and European markets.

Table of Contents:

• Origins and history
• The founders
• From looms to cars
• Strategies and innovations
• Toyota's impact on society and the industrial world
• Financial results and leadership
• Toyota invents the future...again.