Managing data mining advice from experts /
In response to increasingly high customer demands and formidable competition, today's organizations have implemented new technologies that generate and collect massive volumes of data. However, a large majority of the data collected goes to waste or becomes obsolete. Inconsistency, repetition,...
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| Format: | Electronic |
| Language: | English |
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Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2004.
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| Series: | IT solutions series.
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |
Table of Contents:
- 1. Introduction: data mining and the world of commerce: a background of data mining, business intelligence and business process management / Stephan Kudyba
- 2. Data mining and the banking sector: managing risk in lending and credit card activities / Àkos Felsóvályi, Jennifer Courant
- 3. Credit scoring and risk management for small business lending / Vernon Gerety
- 4. The utilization of business intelligence and data mining in the insurance marketplace / Jeffrey Hoffman
- 5. Sales force management in the consumer products industry / Navin Sharma
- 6. The healthcare cost dilemma: what health insurance companies can do to mitigate unsustainable premium increases / Russ Danstrom, Jeff Nicola
- 7. The application of data mining techniques in health plan population management: a disease management approach / Theodore L. Perry ... et al.
- 8. Toiling in the media data mines / Robert Young
- 9. Audience measurement applications for online advertising and e-commerce / David Martin
- 10. Taking a close look at the evolving utilities industry: factors that drive volatility and methods to help manage it / Nicholas Galletti
- About the editor
- About the authors
- Index.