Information communication technologies and emerging business strategies

This book follows an interdisciplinary approach to emerging markets, information and communication technologies. It creates awareness of changes in cultures of lifestyle consumption, which is both theoretically and empirically explored across multiple nations. This yields insight into the relationsh...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Graaf, Shenja Van Der, 1976-, Washida, Yuichi, 1968-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2007.
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Online Access:View fulltext via EzAccess
Description
Summary:This book follows an interdisciplinary approach to emerging markets, information and communication technologies. It creates awareness of changes in cultures of lifestyle consumption, which is both theoretically and empirically explored across multiple nations. This yields insight into the relationships between emerging businesses utilizing cutting-edge technologies and cultural perspectives, from the viewpoint of consumers.
Physical Description:electronic texts (xv, 316 p. : ill.) : digital files.
Also available in print.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:9781599042367 (ebook)
1599042363 (ebook)
Access:Restricted to subscribers or individual electronic text purchasers.