Handbook of research on global diffusion of broadband data transmission

• Corporate Author: IGI Global.
• Other Authors: Dwivedi, Yogesh Kumar., Papazafeiropoulou, Anastasia., Choudrie, Jyoti.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2008.
• Subjects: Internet users > Attitudes.; Digital divide.; Internet service providers.; Consumer behavior.; Broadband communication systems.; Globalization > Social aspects.; Broadband adoption in rural settings; Competition in broadband diffusion; Consumer-user behavior; Digital divide; Governmental and cultural factors; Mainstream broadband adoption; National policies on broadband deployment; Security and regulations; Social, political, and ethical responsibility; Socio-cultural interpretations; Telecommunications; Use and benefits of broadband
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (2 v. : ill., maps) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781599048529 (ebook); 1599048523 (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

Large investments have been made by various governments for the deployment of broadband within their respective nations; however, the citizens of such countries have demonstrated a slow adoption of this technology. This handbook explores broadband adoption and the digital divide through a global perspective, providing up-to-date research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Compiling research from over 100 experts in 29 countries, this source allows policy makers, internet service providers, and others to gain multicultural insight into what factors actively influence consumers' decisions to adopt broadband.