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E-commerce in regional small to medium enterprises

"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates,...

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Bibliographic Details
Main Author: MacGregor, Robert C., 1951-
Corporate Author: IGI Global.
Other Authors: Vrazalic, Lejla.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2007.
Subjects:
Electronic commerce.
Small business.
Strategic alliances (Business)
Online Access:View fulltext via EzAccess
Table of Contents:
  • SMEs and electronic commerce
  • General research methodology and procedures
  • Profile of SMEs in Sweden, Australia, and the USA
  • Criteria for the adoption of e-commerce
  • Barriers to e-commerce adoption
  • Benefits of e-commerce adoption
  • Disadvantages of e-commerce adoption
  • Strategic alliances and e-commerce adoption
  • The role of gender in e-commerce adoption
  • The role of education in e-commerce adoption
  • Interaction of adoption factors
  • Current barriers and future drivers
  • E-commerce adoption in Sweden, Australia, and the USA
  • Implications for e-commerce adoption by SMEs.

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